Current bestsellers by NICI

    Explore the NICI product range

      Cuddly Toys

      With their soft textures and loving faces, they are always the best friends in every situation.

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      Keyholder

      These little everyday companions not only keep our keys together, but also give them a cute personal touch.

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      Cushions

      Our cushions and blankets transform any room into a cosy oasis.

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      Magnetic animals

      Cute magnetic climbing artists spread joy throughout your home.

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      Mugs

      Totally cute, a smile or simply a brilliant gift idea. Our mugs guarantee the perfect start to the day!

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      Discover our animals

      Poster Image

      Konnichiwa - Hello!

      Discover our fantastic mymochi and get to know their special features. Immerse yourself in the diversity of our new collection and be inspired by a world full of kawaii and cuteness. Have fun exploring!

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      Tier, Säugetier, Schwein

      Saving the winter wonder

      No snow in sight? See how Lenno and his friends help the star of winter to save the winter wonder!
      Logo, Dynamit, Waffe

      We are at the ComicCon Stuttgart 2024!

      See you at ComicCon?

      A shaggy giant on the wrong track

      When chick Eggwina gets lost, an unexpected adventure begins in the forest and new friendships are formed!

      NICI quality

      In order to guarantee the long-term enjoyment of NICI products, NICI attaches great importance to excellent product quality and state-of-the-art safety standards. We are fully aware of the great responsibility we bear, especially with regard to the safety of children.

      Photographie, Gesicht, Kopf, Person, Portrait

      Easy to maintain 

      Our products are daily companions and best friends - day after day! This makes it all the more important to care for the products properly in order to guarantee their longevity and cleanliness. That is why it is particularly important to us that all our products can be cleaned. For some items we only recommend hand washing, but most products can be washed on a gentle cycle. In order not to impair functionality, our products are designed so that musical mechanisms in music boxes or wooden rings and bells can be removed before cleaning.

      Easy to clean

      In order to guarantee the long-term enjoyment of NICI products, NICI attaches great importance to excellent product quality and state-of-the-art safety standards. We are fully aware of the great responsibility we bear, especially with regard to the safety of children.

      Gesicht, Kopf, Fotografie, Portrait, Glücklich

      Welcome to the colourful world of NICI!

      NICI cuddly toys and gift items bring a smile to the faces of children and adults alike. And they have been doing so for over 30 years.  

      NICI friends such as the funny unicorn Theodor or the funny Jolly Mäh sheep come with a large selection of products. Our GLUBSCHIS are also very popular and are simply super cool with their bright colours and unusual characters. Whether for school, the office or your own four walls: our cuddly toys, stationery items and home accessories are great companions and cute gifts for every day.

      Products for children of all ages

      Little world explorers love the educational toys from the My First NICI line, which is specially developed for the needs of babies and toddlers. And the cuddly sleeping caps with their pointed caps that can be pulled over the eyes are an integral part of the bedtime ritual for many families and ensure sweet dreams.

      At NICI, top quality and the highest safety standards are particularly important. Our designers and product developers put all their expertise and love into their creations. You can find out more about NICI, our origins and what is important to us in the About NICI section.