Current bestsellers by NICI

    Soft toy Chill-NICI sloth

    Variants from €12.99*
    Soft Toy Dino Cerastupsy NICI GREEN

    Variants from €18.99*

    Explore the NICI product range

      Cuddly Toys

      With their soft textures and loving faces, they are always the best friends in every situation.

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      These little everyday companions not only keep our keys together, but also give them a cute personal touch.

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      Our cushions and blankets transform any room into a cosy oasis.

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      Magnetic animals

      Cute magnetic climbing artists spread joy throughout your home.

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      Totally cute, a smile or simply a brilliant gift idea. Our mugs guarantee the perfect start to the day!

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      Discover our animals

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      Summer fun with Mandarina, Tateus, Seabelle & Volker

      The Sunset Dreams collection with its colourful, tropical design and adorable characters, such as the cheeky turtle Tateus, the pretty tiger girl Mandarina, the funny puffer fish Volker and the cute crab Seabelle, ensures a holiday mood and lots of cuddly fun! As a fluffy travel cushion, Volker is a practical companion when travelling by car, plane or train.

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      Leute, Person, Spielzeug, Plüsch

      I'd love to be a Care Bear!

      The famous Care Bears are now available as key rings.

      Your guardian angel is watching over you!

      Your guardian angel is your companion, your comforter and your best friend - for life!

      Sleeping Pets as key rings!

      Your favorite Sleeping Pets are now available as mini key rings!

      NICI quality

      Um die Freude an den NICI Produkten langfristig zu gewährleisten, legt NICI größten Wert auf ausgezeichnete Produktqualität und modernste Sicherheitsstandards. Wir sind uns der großen Verantwortung, die wir insbesondere auch in Hinblick auf die Sicherheit von Kindern tragen, absolut bewusst.

      Photographie, Gesicht, Kopf, Person, Portrait

      Easy to maintain 

      Our products are daily companions and best friends - day after day! This makes it all the more important to care for the products properly in order to guarantee their longevity and cleanliness. That is why it is particularly important to us that all our products can be cleaned. For some items we only recommend hand washing, but most products can be washed on a gentle cycle. In order not to impair functionality, our products are designed so that musical mechanisms in music boxes or wooden rings and bells can be removed before cleaning.

      Easy to clean

      In order to guarantee the long-term enjoyment of NICI products, NICI attaches great importance to excellent product quality and state-of-the-art safety standards. We are fully aware of the great responsibility we bear, especially with regard to the safety of children.

      Gesicht, Kopf, Fotografie, Portrait, Glücklich

      Welcome to the colourful world of NICI!

      NICI cuddly toys and gift items bring a smile to the faces of children and adults alike. And they have been doing so for over 30 years.  

      NICI friends such as the funny unicorn Theodor or the funny Jolly Mäh sheep come with a large selection of products. Our GLUBSCHIS are also very popular and are simply super cool with their bright colours and unusual characters. Whether for school, the office or your own four walls: our cuddly toys, stationery items and home accessories are great companions and cute gifts for every day.

      Products for children of all ages

      Little world explorers love the educational toys from the My First NICI line, which is specially developed for the needs of babies and toddlers. And the cuddly sleeping caps with their pointed caps that can be pulled over the eyes are an integral part of the bedtime ritual for many families and ensure sweet dreams.

      At NICI, top quality and the highest safety standards are particularly important. Our designers and product developers put all their expertise and love into their creations. You can find out more about NICI, our origins and what is important to us in the About NICI section.