Theodor & Friends Sweet Dreams NICI-Shop

Keep smiling…

The new Smiley-collection the NICI will paint a smile on everyone's face.

22.07.13 10:05
Category: Press Statements

Altenkunstadt, Germany, 22nd July, 2013. In 2013, NICI will take up the cause of making the world a little happier with the new Smiley Collection – in spite of all worries, sorrows, and crises. NICI's designers have perfectly rendered the graphic epitome of emotions in an exceptional and indispensable plush assortment.

Forty years ago, that is in 1972, the French journalist Franklin Loufrani had the simple but ingenious idea to change the way the world can react to news of sorrow, disaster, and despair. He did so with a smile and the smiley was born.

The SmileyWorld Collection is characterised by fresh, bold colours and the typical smiley face. The collection comprises six different Bean Bag key rings representing six different messages. Apart from four key rings in yellow, red, blue and green, the Smiley Happy Collection also offers a yellow MagNICI smiley that clings to all metal surfaces. The smileys in four different colours are also available as round, soft plushy cushions. The ideal present for pessimistic people you want to encourage with positive dreams. And the rectangular plush cushion in grey and yellow is so decorative it will adorn every sofa.

From July 2013 on, the high-quality products from the exclusive Smiley-collection will be available in well-assorted gift and toy shops, department stores, on the internet, and in the more than 30 special NICI shops.

More ideas for presents are still to be found in the accessory assortment and will certainly enchant the person receiving the gift. The plush shoulder bag with a yellow smiley face on a blue background will make you stick out from the crowd and attract merry glances. There is a matching yellow-grey cell phone pouch made of plush material as well as a magenta-coloured purse. A cheerful mood is guaranteed! But the assortment is not yet complete. The breakfast cups made of porcelain decorated with a smiley in four colours and a message as well as the cup adorned with numerous small smileys are popular presents for every event and occasion or you can treat yourself. A single Beauties figure with a small bell rounds off the assortment.