Theodor & Friends Sweet Dreams NICI-Shop

More Fun with NICI’s New SMILEY-Collection

The round face with a wide smile – everybody knows it! NICI’s new Smiley collection conjures a smile onto everyone's lips.

16.06.14 11:50
Category: Press Statements

Altenkunstadt, 16th June, 2014. After a successful beginning with the Smiley licence in 2013, the NICI now presents the sequel with a fresh and extensive product line around the most famous illustrated face worldwide. The Smiley Happy Collection and Smiley World by NICI will also pull out all the stops 2014 and win over with expressive must-haves.

            The Smiley World 2 collection is characterised by fresh, bold colours and the typical Smiley face in different moods. The red-hot collection presents itself in four colours – yellow, magenta, blue and green – as well as with six different messages. The assortment comprises beanbag key rings in the typical smiley shape with six different sayings as well as four round plush cushions 35cm in diameter. Two round yellow plush money boxes – one of them with a magenta-coloured bow and the other one broadly laughing – guarantee that small change finds a safe place at home. The Smiley World collection is rounded off by six humorous porcelain cups with the statements “Keep Smiling“, “So cute!“, “You rock!“, “You’re an angel“, “Be happy!“ and “I ♥ you“.

            The particularity of this collection is the fact that part of the proceeds of all Smiley World and Happy Collection products go to the charitable Smiley World Association that funds aid schemes all over the world. Apart from the three 8cm tall MagNICIs in magenta, blue and green, the Smiley Happy Collection 2 also comprises a 2D Smiley coin pouch with a key ring. Furthermore, the Smileys are available in magenta, blue and green as the popular Beauties with a bell.

            Satisfying ideas for presents are also to be found in the remaining accessory assortment and always call for attention. The colourful Smiley shoulder bag made of plush is a real eye-catcher and adorns male as well as female Smiley fans. Of course there is a large matching plush purse and a corresponding smart phone pouch. All those who like it even flashier may carry the yellow Smiley shoulder bag with a diameter of 26cm through the streets. With the yellow Smiley face that is a spacious bag at the same time one will even attract attention in a large crowd. A colourful Smiley plush cushion measuring 43 x 25cm rounds off the assortment.

             Welcome every day with a :-)