Theodor & Friends Sweet Dreams NICI-Shop

Sales Partners


NICI relies on a well-developed network of retail outlets for its sales. In Germany, these outlets include Kaufhof, Karstadt, Toys “R“ Us, McPaper, the health and beauty retailer Müller, El Corte Inglés, Galleries Lafayette, Rinascente, Clinton Cards and numerous other gift, writing materials and toys shops.

We have successful partnerships with many of our retailers going back many years. We want to sell our products everywhere and our partners help us to do this.

In doing so, we benefit from our popular brand and its creative products. NICI products not only help increase sales but also give each shop a very special atmosphere.

NICI is also well established internationally. We have found partners on all continents and they grow daily with our brand.