Theodor & Friends Sweet Dreams NICI-Shop

Licensing Partners


In selecting and issuing licences we place much importance on our partners pursuing the same quality standards as we do. Ideas, products and concepts must fit our company strategy and the NICI brand. With the resulting partnerships we lay the foundation stone for successful, long-term brand cooperation together.
Experience has shown that our favourite characters are well received in a large number of market segments.

NICI can also be an ideal supplement to your product range. If you think your products and our brand suite each other, fill out our business contact form and we´ll be in touch with you immediately.

The beloved NICI characters are very popular in all aeras of life e.g. as home textiles, accessories or toys. Therefore we are cooperating with chosen licensing partners who share our high quality requirements and whose products fit the NICI brand well.

Download an overview of the current NICI licensees here.