Theodor & Friends Sweet Dreams NICI-Shop

What's Important to Us


Enjoying life, teamwork, trust and responsibility – those are the guiding lights of our company culture. They give us orientation and support us in realising our shared dream.

We're convinced that only unique people can create unique products. In this way, the creativity and fantasy of our employees form the basis of our success.

We share our values with millions of NICI fans all over the world – through our own very special world which enriches daily life and gives pleasure.