Today is a great day in the Nordic village of Kuschelmö at the foot of the Cuddly Mountains. The annual sled race of the winter sports club Ri Ra Rutsch will start in a few minutes. The plushy-soft cushion with a colourful motif print on the front features reindeer Jonte on his sledge, surrounded by his friends penguin Noshy, bird Andoli and bunny Liska. The back of the cushion is made of fluffy, rose-coloured plush and invites to lying down, cuddling up and relaxing. The rectangular cushion is part of the sustainable product world NICI GREEN! All NICI Green products are made almost exclusively from recycled materials, mainly from PET bottles.