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My First NICI

Children learn to discover the world through play from birth - with all their senses. The colorful cuddly toys and educational toys from My First NICI promote mobility, creativity and memory.

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Learning with all senses

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Babies follow noises and sounds attentively from the very beginning. Our products support the optimal development of the sense of hearing with elements such as rattles, bells or crackling cushions.

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Our products are precisely tailored to each stage of a child's development and their sophisticated patterns and colours help to optimally promote the sense of sight.

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Stimuli on the skin promote the development of the brain and the release of growth hormones. Our products support the development of sensory skills.

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From the first kicking, to turning for the first time, to sitting and moving around - our products have been accompanying you through all phases of movement and promoting baby's motor skills since 2011.

Discover our My First NICI categories

Comforters

Comforters

Long-standing confidants and comforters - they playfully stimulate the sense of touch and the eyes.

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Guardian Angel Fjella

Guardian Angel Fjella

The loving guardian angel bunny gently accompanies your baby from the very beginning - soft, comforting and easy to love.

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Bathing Fun

Bathing Fun

Splashing, playing, feeling good - cuddly companions for happy bath times.

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Activity products

Activity products

Crackling, rustling, rattling - cuddly soft baby toys with exciting functions.

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Music boxes

Music boxes

They conjure up a world of magic and cosiness in every bedroom.

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Cuddly toys

Cuddly toys

Ideal for playing, cuddling and dreaming, during the day and at night, at home or when travelling.

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Grasping toys

Grasping toys

First explorer friends for little hands! Ideal for grasping, touching and discovering.

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FC Bayern Munich

FC Bayern Munich

The perfect teamwork between FC Bayern Munich and NICI! Cute plush products with Berni the bear for the youngest fans.

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Molang Baby

Molang Baby

Super soft companions for the little ones and their parents who love Molang and Piu Piu!

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    Your favourites in the My First NICI baby world

    Reduziert
    Ab 0 Monate
    Comforter Goose Gilli

    €9.50* SRP €15.99*
    Ab 0 Monate
    Soft baby bumper with music box

    €59.99*
    Ab 0 Monate
    3-D Activity-Quilt Rabbit and Owl with play cushion in Carrying Bag

    €89.99*
    Ab 0 Monate
    Pram rattle chain Rabbit and Owl

    €22.99*

    Shop by age recommendation

    Our awards

    In 2024, we received top ratings: eltern-testen.de rated our “Donkey” music box & cuddle cloth, which were praised for their quality, safety and functionality, with a 98% recommendation rate.

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    Our little ones are the heart of our business!

    The website hebammen-testen.de also recommended our 3D activity blanket 100%. The feel and learning effect passed the test flawlessly. Compliments to our designers!

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    NICI quality

    In order to guarantee the long-term enjoyment of NICI products, NICI attaches great importance to excellent product quality and state-of-the-art safety standards. We are fully aware of the great responsibility we bear, especially with regard to the safety of children.

    NICI Qualität
    Photographie, Gesicht, Kopf, Person, Portrait

    Maximum safety

    That´s why we introduced extensive safety regulations. We only work with selected suppliers, carry out constant quality controls and consider compliance with legal requirements to be a self-evident minimum requirement. We test our products extensively to check their mechanical, physical and chemical/hygienic properties.

    Easy to maintain

    My first NICI products are comforters, daily companions and best friends - day after day! This makes it all the more important to care for the products properly in order to guarantee their longevity and cleanliness. That is why it is particularly important to us that all our products can be cleaned. For some items we only recommend hand washing, but most products can be washed on a gentle cycle. In order not to impair functionality, our products are designed so that musical mechanisms in music boxes or wooden rings and bells can be removed before cleaning.

    Gesicht, Kopf, Fotografie, Portrait, Glücklich
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    Our brand is all about love and security. Our cuddly toys, cuddly blankets and baby products provide warmth and affection to share the most beautiful moments.

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    Ab 0 Monate
    Baby sleeping aid donkey Littledoo in gift box

    Ensure 17 bonus points
    €34.99*
    Ab 0 Monate
    Comforter Bunny Fjella "Ich beschütze dich"

    Ensure 7 bonus points
    €13.99*
    Ab 0 Monate
    Soft Toy Bunny Fjella "Ich beschütze dich"

    Ensure 9 bonus points
    €17.99*
    Ab 0 Monate
    Music Box Star with bunny Fjella

    Ensure 11 bonus points
    €22.99*
    Ab 0 Monate
    Activity Soft Toy Bunny Fjella "Ich beschütze dich"

    Ensure 10 bonus points
    €19.99*
    Ab 0 Monate
    Comforter Bunny Fjella

    Ensure 7 bonus points
    €13.99*
    Ab 0 Monate
    Soft Toy Bunny Fjella

    Ensure 9 bonus points
    €17.99*
    Ab 0 Monate
    Activity Soft Toy Bunny Fjella

    Ensure 10 bonus points
    €19.99*
    Ab 3 Monate
    Bathing Soft Toy Octopus Octily with 3 figurines in gift box

    Ensure 12 bonus points
    €24.99*
    Ab 0 Monate
    Hooded Bath Towel Rabbit Tilli with washing mitt in gift box

    Ensure 15 bonus points
    €29.99*
    Ab 0 Monate
    Comforter Tiger "Kleiner Liebling"

    Ensure 7 bonus points
    €14.99*
    Ab 0 Monate
    Comforter Donkey "Kleines Schlitzohr"

    Ensure 7 bonus points
    €14.99*
    Ab 0 Monate
    Comforter Hedgehog "Schmusekugel"

    Ensure 7 bonus points
    €14.99*
    Ab 0 Monate
    Comforter Rabbit "Kuschelige Träume"

    Ensure 7 bonus points
    €14.99*
    Ab 0 Monate
    Soft baby bumper with music box

    Ensure 30 bonus points
    €59.99*
    Ab 0 Monate
    Baby Cuddle Blanket Rabbit

    Ensure 25 bonus points
    €49.99*
    Ab 0 Monate
    Music Box FC BAYERN Bear Berni

    Ensure 13 bonus points
    €25.99*
    Ab 0 Monate
    Baby Booties with rattle FC BAYERN Bear Berni

    Ensure 8 bonus points
    €16.99*
    Ab 0 Monate
    Comforter FC BAYERN Bear Berni

    Ensure 9 bonus points
    €17.99*
    Ab 0 Monate
    Comforter Duck

    Ensure 8 bonus points
    €16.99*
    Ab 0 Monate
    Comforter Rabbit

    Ensure 8 bonus points
    €16.99*
    Ab 0 Monate
    Comforter Cow

    Ensure 8 bonus points
    €16.99*
    Ab 0 Monate
    Comforter Elephant

    Ensure 8 bonus points
    €16.99*
    Ab 0 Monate
    Comforter Cat

    Ensure 8 bonus points
    €16.99*