On September 26, 2025, the maternity ward at Sana Klinikum Lichtenfels received a special surprise: Ralph Steinert, Head of Marketing at NICI GmbH, delivered gifts for babies and their families. The donation includes a colorful selection from the My First NICI baby collection: baby products made of high-quality plush, which stand for child-friendly design, soft materials, and safe workmanship. These characteristics are particularly important in a hospital environment and contribute to the well-being of the little ones.

The donation was warmly received on site by Katrin Jung, Director of Nursing at Sana Clinic.

The meeting demonstrated the appreciation of both sides. With this gesture, NICI GmbH wants to support the work of the maternity clinic and emphasize how important a warm, family-oriented atmosphere is for the start of life.

Katrin Jung, Director of Nursing at Sana Klinikum Lichtenfels, emphasizes: “Donations like these help parents and newborns feel safe and secure with us right from the start. NICI GmbH and Sana Klinikum Lichtenfels share a commitment to family friendliness and the well-being of our youngest patients. We are very grateful for the support and generous donation!”

Ralph Steinert, Head of Marketing at NICI GmbH, emphasized that social responsibility is an integral part of the company's philosophy and that they want to set an example of appreciation, solidarity, and care. He is delighted about the collaboration with the hospital in Lichtenfels and hopes that this donation will inspire other companies to support local institutions as well. In this way, community spirit and trust in the region can be strengthened.

The 80 My First NICI baby toy products will be presented to the parents of each newborn by the ward management and a midwife in the coming weeks and months, and it will always be wonderful to see how small gestures can have a big impact.