Do you know that feeling when you discover something that is so colorful, playful and well thought-out that for a moment you feel like you used to? That's exactly how we felt when we met Sweety Rainbow and Creamy Pink for the first time - the two new characters from our Theodor & Friends Collection 2025. It was clear from the very first glance that these two bring more than just color. They bring their very own attitude to life - one that sweetens your everyday life, makes you smile and is also really practical.

We take you into their world. A world in which soft toys not only look cute, but are also little pocket wonders. Yes, you read that right - our mini unicorns, packed in candy, cupcake, ice cream or donut bags, are not just for cuddling or collecting. They can be opened and actually offer space for small but important things. Whether it's lip balm, loose change, chewing gum or your apartment key - it fits in perfectly. So you not only have a statement piece with you, but also a super practical mini bag that fits in any jacket pocket or festival bag. We were surprised ourselves at how much fits in - and how often we now prefer to take our unicorn with us rather than a normal wallet.

Of course, the classics are also a must. Our key rings are a must-have for anyone who wants to make their everyday companions a little more colorful. Sweety Rainbow and Creamy Pink are available in small, detailed versions that are easy to attach to your rucksack, keys or handbag. They are not only charming, but also really robust - we have them on our key ring ourselves and they make every bag that little bit more individual. It's these little details that are often underestimated in everyday life - until you suddenly realize how much you miss them when they are no longer there.

And then there are the MagNICIs - our magnetic unicorns for the fridge, whiteboard or desk. Admittedly: At first, magnets don't sound like something you absolutely have to have. But once you see one of these fluffy friends stuck to your shopping list, you'll never want to go back to boring fridge clips. They're small, cute, useful - and a real conversation starter when guests come over.

But we didn't just want cute figures - we wanted accessories that really fit in with your life. And that's why we designed cushions, bags, mugs and stationery that not only look pretty, but also accompany your everyday life with a wink. Take the candy cushion, for example: wonderfully soft, in pastel colors, a dream for any chill corner. Or the large cupcake cushion with Sweety Rainbow, which almost looks like a work of art - but one that you can curl up on comfortably.

Your new favorite accessory could also be the small shoulder bag in candy design. It's just right for festivals, city trips or simply for those moments when you just want to carry your cell phone, card and lipstick.

Our Sweety Rainbow mug is for all those who are unresponsive in the morning without coffee (we feel you!). It doesn't just look great, it simply puts you in a good mood. The first coffee of the day gets an upgrade. And because we know that creative minds need good tools, we've also thought of notepads, pens and the like - all lovingly designed, colorful and ready to capture your thoughts.

And now imagine where these unicorns could actually come from. We've often imagined it - a place somewhere between cotton candy skies, rainbow slides and vanilla meadows. A world in which it's perfectly okay to forget reality for a moment and get involved in something that's simply fun. A world that allows you to dream, collect and play - without anyone asking how old you are or why you're beaming when you pull your unicorn out of your pocket.

We bring you a little closer to this world with our Theodor & Friends GREEN Collection 2025 - with products designed with love, for people who appreciate little moments of magic as much as we do. And the great thing is that there are new characters every year. Sweety Rainbow and Creamy Pink are kicking things off this year - and we can't wait to see who we can introduce to you next.

Until then, we hope you enjoy this colorful, fluffy, slightly crazy world as much as we do. Welcome to Sweety Rainbow & Creamy Pink - your next little adventure awaits in June 2025.