Sometimes it doesn't take a big event to feel that someone is thinking of you. No fireworks, no perfectly worded sentence. A glance is enough. A smile. A quiet sign. Love lives in these little moments. And it lives in everything we fill it with – thoughts, hugs, memories. This is exactly where our new Love Classic 2025 collection begins: in these quiet, honest moments.

The idea of giving love as a gift is as old as the feeling itself. And yet it feels new every time. This year, our collection flutters lightly and quietly through hearts – carried by two tender creatures that express more than words ever could: a panda that embodies security and a butterfly that whispers hope, change and freedom into the heart. They have come to deliver love – to your loved ones or perhaps even to yourself.

The star of our collection is the panda with the pink heart – sometimes small, sometimes large, sometimes cuddly, sometimes a faithful everyday companion. In its round arms, it seems to hold what really sustains us in life: affection, closeness, warmth. It comes in three lovingly crafted sizes in a sitting position, or in two lying versions – as if it were waiting in silent devotion for someone to take it in. The largest of them carries a heart with a small pocket in which a baby panda sits – a gesture of care, a symbol of everything we want to protect. How tender this image is: a panda holding a heart in which a small life resides.

And because love can accompany us in our everyday lives, the panda nestles at our side in the form of two key rings. Whether tiny, almost like a secret lucky charm – with a silver letter tag dangling from the key ring like a secret “I'm thinking of you” – or in a cute classic NICI shape. Some pandas stick magnetically to refrigerators or radiators, others hang from soft plush hearts with suction cups – ready to whisper a silent “I love you” every day.

Just as the panda spreads love on the ground, the butterfly carries it into the air. With delicate wings, removable and light, it comes in a plush toy that is so gracefully designed that you could almost forget that it is “just” a stuffed animal. It also comes as a key ring, a little magical companion for when you're on the go, and as a MagNICI for your home or workplace.

And then there's the letter. Perhaps the most powerful symbol in this collection – not because it's the loudest, but because it carries the most depth. A letter is not just paper or, in this case, plush. It is a promise, a pause, a moment between two people. In a time when so much is fast, fleeting, and digital, a letter stands for the opposite: for time that you take for yourself. For thoughts that you sort through. For feelings that you hold on to instead of saying them in passing. Our little plush letter comes in two sizes and carries exactly this weight – in a loving, almost shy way. A smile on the front, little surprises on the back. And yes, it also comes as a mini key ring that discovers the world, as befits a letter.

The two cushions are particularly gentle: a rectangular one shows a cuddling panda on a lovingly designed cover – like a visual love message that softens any room. The figurative heart cushion, on the other hand, hides a baby panda in its little pocket – a small heart within a large one. Just as we sometimes carry people within us, memories, wishes, a promise.

The collection not only evokes feelings, but also provides little oases for everyday life: a large mug with a panda print, 420 ml of love, encased in ceramic. Or a snow globe in which pink glitter hearts dance around a little panda – like a moment you can shake when your heart is heavy. The matching photo holder with heart wire holds your favorite moments – maybe a picture, maybe a note with a sentence, but certainly your most beautiful memories.

In two lovingly designed gift boxes, you will find simplified versions of the panda and the butterfly – ready to be given away. Quiet, soft, meaningful.

And the heart is perhaps the most honest of all symbols. As a small plush pendant or soft mini heart, it is simply there – completely silent, completely real. It needs no explanation, no grand gesture. You can give it as a gift, carry it with you, hide it in your pocket. And yet you can still feel it – like a little reminder that someone is thinking of you. Or that you yourself are connected to something that lasts.

They say pandas sleep up to 14 hours a day – perhaps because they know how important rest and security are. And butterflies? They only live for a few weeks, but during that time they dance through colors, light, and wind as if there were no tomorrow. Both show us something essential: love is not always loud, not always forever – but it is real when it is there.

Perhaps that is the most beautiful message of our new collection, coming in November 2025: love always finds a way. Sometimes in the form of a stuffed animal. Sometimes in a glance. But always in what we feel for each other.

...send with LOVE.