How many of you have heard of kawaii? 🌸 In Japan, it's more than just a trend - it stands for everything that is cute, adorable and positive. But kawaii is no longer just at home in Japan! Thanks to social media, this style has spread around the world in recent years, especially among girls and young women aged between 10 and 20. Whether in fashion, accessories or everyday life - the kawaii style is taking hearts by storm and is here to stay.

And this is exactly where we come in! We love the kawaii trend and want to share it with you. That's why we're delighted to introduce you to an absolute novelty: mymochi! 🎉 With mymochi, we are launching a brand new plush collection that is not only cute, but also full of personality. Six enchanting characters are waiting to accompany you - in three different sizes to suit every cuddly moment. Whether as a 16 cm cuddly toy or as a small key ring, mymochi brings Kawaii directly into your everyday life.

Our six main characters - the tricolored lucky cat Angy, the hungry brown bear Nomo, the clumsy penguin Waddle, the shy dwarf hamster Shai, the playful fox Geeks and the cool Shiba Inu dog Hiro - each come with a cute costume and a small accessory, the moodi, that expresses their personality. With the interchangeable costumes, you can let them slip into different roles - perfect for collecting and swapping!

A highlight of the mymochi collection is the mix & match concept. All 8cm mymochi come in a gift box that contains a changeable costume as well as the cuddly toy. Each mymochi can slip into a new role with its costume - cat today, bunny tomorrow! The costumes and moodies are interchangeable, so you can create new looks as the mood takes you. A bear in a bee costume? No problem! A penguin as a cat? That's possible too! With the small loops on the head, you can also attach the mymochi to keys, clothes or rucksacks and take it with you wherever you go. No matter where you are - your mymochi is always with you!

In addition to the six main characters, there are also twelve mymochi minis in the “Hello Edition”, which make your life more colorful as key rings. These 5 cm tall minis fit perfectly in any bag and ensure that you always have your kawaii vibes with you. They include Dozz the ladybug, Tschieps the chick, Moona the cow and Onk the pig - each of them unique and equipped with a small loop on the head to attach them to your keys or rucksacks. They are perfect as lucky charms, talismans or simply as a cute accessory for everyday life.

But the best thing is: you can test them in advance before the mymochi are officially launched on the market! Together with Testerworld, we are launching an exclusive campaign in which you have the chance to be the first to hold our fluffy friends in your hands and rate them🌟 Click here to register directly!

And don't worry - you won't have to wait much longer! mymochi will also be available online this month. So if you have a heart for kawaii, be ready to get to know your new favorite collection!

And be sure to stay tuned, because we'll keep you up to date with all the latest news and promotions on our blog. Or follow us on our social media channels and subscribe to our newsletter to make sure you don't miss any more news.

Kawaii vibes guaranteed!