Food has long been an integral part of modern trends. Sweet desserts such as cupcakes represent joy, creativity and little rewards in everyday life. The new Funnies capture this feeling and make it wearable: as stylish bag charms that transform any bag into a real sweet statement. Each character is tucked into a lovingly designed cupcake and peeks out with its cute face, as if it had just come straight from the little bakery.

The bear features a juicy cherry as a woven detail on its head, reminiscent of classic cupcake decorations from the patisserie. Its red satin ribbon with the message ‘Happy Birthday’ makes it the perfect accessory for special moments or as a sweet treat that brings joy like a little piece of cake.

The rabbit carries a fresh strawberry and is stuck in a delicate blue cupcake reminiscent of summer desserts. With its blue satin ribbon reading ‘100% cute’, it brings lightness, freshness and a touch of bakery chic to any bag.

The dog creates a real party atmosphere with his colourful cupcake full of confetti. The blueberry on his head looks like the topping of a lovingly decorated cake, and his purple satin ribbon with the words ‘Konfetti geht immer’ (Confetti is always a good idea) or the english Version with ‘Let´s celebrate’ makes you want to enjoy spontaneous moments of pleasure, without any calories.

The cat rounds off the sweet quartet with a red and white striped cupcake topped with blue grapes. Its pink satin ribbon with the inscription ‘Lass dich feiern’ (english Version ‘Have a sweet day’ ) feels like an invitation to enjoy life a little more and treat yourself to sweet little breaks.

The Funnies combine food trends with fashion and emotion, becoming accessories that are fun and show personality. They are like little cupcakes for on the go: sweet, stylish and always eye-catching. Whether on your favourite bag, backpack or key ring, these bag charms are a statement for everyone who loves fashion and likes to be inspired by the sweet side of life.

Available from March 2026🩷