There are things in life that you never forget: your first favorite cuddly toy that dried every tear, slept next to you, went on adventures and secretly knew all your little worries. It is precisely this emotional connection that we want to revive with the new Cosidoos - and take it to a whole new level. Not only are they incredibly soft and lovingly designed, they also consciously accompany children through two worlds: day and night.

What's special about the Cosidoos? They can be turned with a simple flick of the wrist - transforming them from a colorful, playful daytime friend into a calm, gentle sleeping companion. Their colors, their expression, even the small details such as ears or pockets - everything adapts to the rhythm of the children. During the day they encourage play, exploration and cuddling, in the evening they accompany the bedtime routine and at night they convey calm, safety and security. It is this clear symbolism between activity and relaxation that helps children to better understand the natural course of the day and to start bedtime with joy.

Every Cosidoo has two sides - one for the day, one for the night - and each animal has its very own character. As different as they are, they have one thing in common: they all carry friendship within them like a promise.

The fox is clever, curious and a real adventurer. In its daytime version, it is alert, with bright orange fur, ready for any game of hide-and-seek and any fantasy journey. At night he becomes calmer, his sleeping eyes and little mouth looking as if it is breathing softly. Foxes are masters of retreat anyway - they sleep in their dens, often curled up with their cubs. No wonder the Cosidoo fox is particularly good at accompanying little dreamers through the night.

The dog - loyal, playful and full of energy. With alert eyes and drooping ears, during the day it looks like the best playmate imaginable. No wonder, after all dogs are one of the oldest pets of mankind and have had a close bond with us for thousands of years. In its night form, the Cosidoos dog shows itself with a calming gaze and ears laid back, ready for a cuddle. Its gentle nature provides a sense of security - just like a real dog lies quietly by your side when you are tired.

The sheep embodies the idea of peace and harmony in a wonderful way. During the day, it is a fluffy whisk with playful eyes and gleaming white fur that invites you to stroke it. And at night? That's when it becomes the epitome of relaxation. No wonder: counting sheep is a popular bedtime trick for a reason. So the Cosidoos sheep knows what to do when little eyelids start to get heavy.

The bear combines strength and gentleness. During the day, he is brave and friendly - like a big brother who makes sure nobody gets too close to the building blocks. At night, the bear Cosidoos becomes calmer, almost a little dreamy. Did you know that bears hibernate? They withdraw for months and rest completely within themselves - a beautiful metaphor for the night when little humans are allowed to rest.

The bunny - nimble, playful and a little shy. With its long ears and alert gaze, the daytime bunny is a real explorer. In its night version, however, it puts its paws together, closes its eyes a little and conveys how important it is to be quiet sometimes. Incidentally, bunnies prefer to sleep in hollows in the ground - snuggled up comfortably with their ears pricked up. This is exactly what the Cosidoos radiates: alert for sweet dreams, but very quiet at the same time.

The owl is probably the most symbolic animal for the night. But it is also curious during the day, wide-eyed and ready to discover the world. Owls are clever animals, observers, thinkers - and at night they become silent watchmen. In its Cosidoo version, the owl has a calming effect: its darker coloring, the slightly tilted head, the calm aura - everything invites you to snuggle up under the blanket and fly into the dream world.

What all Cosidoos have in common is not only their soft NICI plush, which feels like a warm hug, but also a small, fine idea: small treasures or personal little things can be hidden in their gently integrated pocket - a magic stone, a hair band, a marble or a small letter. This turns the cuddly toy into a real companion that keeps secrets and carries stories.

Especially in the evening, when the day slowly comes to rest, the Cosidoos unfold their special magic. They consciously accompany children through their sleep routine - a process that is often underestimated, but is so important for security and orientation. When brushing teeth, washing the face and putting on pyjamas, the first step of the transformation is heralded: one side of the Cosidoo is turned over - and suddenly the little cuddly friend is wearing his sleeping outfit. The eyes are still awake, a last goodnight kiss is still possible, perhaps a brief conversation with your favorite friend about the best experiences of the day. And when the light is dimmed and the child snuggles up in his bed, the second loving touch follows: the other side of the Cosidoo is turned over and he also closes his eyes - ready to dive into the dream world together. This gentle, two-stage transformation not only makes going to bed easier, but also turns it into a fixed ritual that children can look forward to.

What makes this transformation so magical is not just the colors and facial expressions, but also the small, loving design details: during the day, the Cosidoos wear striped outfits with charming patterns that match their character - whether with dots, hearts or little moons. When evening falls, they transform into their night side with a gentle flip - always accompanied by a beautiful starry sky that covers them like a calming blanket. The colors of this nocturnal design are finely coordinated with the daytime outfit, so that the transition is not only noticeable but also visible. This change makes the Cosidoos not only a tactile experience, but also a visual companion for the daily bedtime ritual - a sign of: Now it's getting quiet, now it's time to cuddle.

Because sleep and friendship are inextricably linked. We are particularly vulnerable at night - and this is exactly when children need a friend by their side who doesn't judge, who is simply there. The Cosidoos are not loud, not over-excited, not garish. They are quiet everyday heroes who help children to better understand themselves, their rhythm and their feelings.

And when the new day begins? Then all it takes is a small touch - and the Cosidoos shows its colorful, playful side again and accompanies the start of the day in an equally gentle way.

So from August 2025, going to bed won't be a must, but a little ritual to look forward to. And that is the greatest gift a cuddly toy can give.