Welcome to the sustainable product world of NICI! We are delighted that you are interested in finding out what's behind.


We want to treat the earth's resources with care and help to preserve the planet for future generations. That is why we have made it our mission to produce our product lines in a more environmentally friendly way and have launched the "NICI GREEN" programme in 2021.

Our goal

We will gradually convert more and more existing product lines to "GREEN" and produce new lines sustainably. We are also continuously driving this changeover with our suppliers and thus helping to make the entire value chain more environmentally friendly.

Cuddly toys made from PET bottles

With Wild Friends, we entered a new era in 2021: for the first time in the history of our company, a plush collection was made almost exclusively from recycled plush and filling materials. Since 2023, almost all of our products have been made from these sustainable materials.

NICI shows you how it works!

When you buy a NICI product with the typical NICI GREEN bottle tag, you can be sure that your product is made almost exclusively from recycled materials and that you are helping to preserve an intact environment.