Taming Dragons the Easy Way…

An imaginative journey into the realm of mythical creatures – the dragons by NICI! Brand-new from the creative workshop of the NICI GmbH.

Altenkunstadt, 26^th March 2012. Over thousands of years, dragons, these fabulous creatures shrouded in mystery, have inspired myths and tales all over the world. The NICI GmbH is taking up this eternal phenomenon which especially fascinates boys.

One thing is certain: Dragons cast their spell over big and small, as yesterday so today. And boys are adventurers and explorers, curious to solve the mysteries they encounter in form of the dragon legends. With the new dragon collection presented by the NICI GmbH, they can immerse themselves into unique role play and discover the fascinating world of the fire dragons in Dragonia. From the end of March 2012 on, three of these mystical creatures will delight their fans. The three dragon brothers offer a surprising world of play and can be found in well-assorted gift and toy shops, the internet, department stores as well as the more than 30 NICI shops.

Dracon, the sinister dragon, Landogar, the fire dragon, and Ivan, the ball dragon, constitute the three powerful dragon brothers. For aeons, they have been reigning over the dragon world of Dragonia, which is characterised by lava flows and rugged mountains.

Strong Products for Small Dragon Experts

The three dragons in grey, red and blue are available as dangling plush in different sizes – from 15 cm to 25 cm, Ivan, the blue ball dragon, also in 35 cm. As beanbags with keyrings or truely “attached“ as MagNICIs, Dracon, Landogar and Ivan accompany their fans everywhere. Two of the dragon brothers are also offered as standing plush in the sizes 20, 30, 50 and 80 cm. The terribly soft fluffy cushion depicting Dracon and Landogar even makes relaxing fun when exciting play is finally over. On the go, the two of them accompany their friends on a cool dragon rucksack, a stylish purse with a chain or a neck pouch. At home, the dragon clock, the two dragon mugs, the cereal bowl and the lunch box provide for the real dragon feel. In the range of stationary, the pencil case, the notepad, a ruler, pencils and eraser as well as a “My Friends“ book will enchant all dragon fans. And for even more fun there are also two dragon gliders made of styrofoam which will certainly become a favourite pastime.

Once upon a time, there were three dragons...

About NICI

The NICI GmbH is one of the leading manufacturers of plush and gift products for the entire family, worldwide. Apart from famous brands such as Jolly Mäh and Wild Friends, NICI offers regular seasonal product novelties, and a newly developed baby and infant toy line. Products under popular licenses like Shaun the Sheep™ and Barbie™ complete the product portfolio. NICI was founded in 1986. The NICI GmbH is based in Altenkunstadt in Upper Franconia, Germany and currently employs more than 400 members of staff, worldwide. The name NICI signifies highest quality, safety and appealing designs. In Germany, the products of NICI are available in more than 3.000 shops, including over 30 NICI owned shops, and are sold in more than 60 countries worldwide by our partners. More information is available under: www.nici.de. Follow NICI also on Facebook: www.facebook.com/aworldoffriends.

Press contact:

NICI GmbH – Langheimer Str. 94 – D-96264 Altenkunstadt, Germany

Ralph Steinert – Tel.: +49 (0) 9572 / 72 20 460 – Fax: +49 (0) 9572 / 72 20 469

Jutta Hempfling-Fröba – Tel.: +49 (0) 9572 / 72 20 435 – Fax: +49 (0) 9572 / 72 20 469

E-Mail: presse@nici.de

Printing free of charge – Specimen copy requested