NICI natural

100% Nature – 100% Safety – 100% Responsibility – 100% Fun – NICI debuts with ´NICI natural´ a collection which production is based on certified organic grown cotton.

Altenkunstadt, 14^th March 2011. The high quality and safety standards of the NICI GmbH from Upper Franconia, Germany, as well as the sense of responsibility with regard to the consumer and our environment play an overriding role in the development and manufacturing of our NICI products.

Children are the best gift of all. Nature is the most valuable thing we can give them. Therefore the NICI natural plush product line is in close communion with nature and is characterised by its sustainable, resource-conserving production. Solely organic cotton from certified companies is used for NICI natural. The German designers from Altenkunstadt have not only laid great emphasis on loving details and a design most appropriate for children, but have also fallen back on natural stuffing material, which is  made 100% of corn fibres  and bio-degradable.

The high standards set for NICI natural products guarantee a long lifespan and are intended to bring happiness to more than one generation.

From mid-March 2011 on, the three 25 cm tall cuddly soft friends from the NICI natural collection will be sold in well-assorted gift and stationary shops, the internet, department stores as well as the 32 NICI shops.

The discreetly coloured plush friends are available as NICI Classic Bear, sheep Jolly Mäh and a dog and will cuddle their way into the hearts of big and small NICI fans. For the way home the three can be packed in bags made from recycled paper that all trading partners included. Thus the concept of NICI natural is completed ecologically and environmentally friendly. 

The NICI GmbH is one of the leading manufacturers of plush and gift articles for the entire family worldwide. Apart from famous brands such as Jolly Mäh and Wild Friends, the extensive product portfolio also regularly includes seasonal product novelties. The company, which is based in Altenkunstadt in Upper Franconia in Germany, was founded in 1986 and currently employs more than 400 members of staff worldwide. The name NICI signifies highest quality, safety and appealing designs. The products of the NICI GmbH are available in more than 3.000 shops in Germany, including 32 special NICI shops, and are sold in more than 60 countries worldwide by our partners. More detailed information is available under: www.nici.de.

Press contact:

NICI GmbH – Langheimer Str. 94 – D-96264 Altenkunstadt, Germany

Ralph Steinert – Tel.: +49 (0) 9572 / 72 20 460 – Fax: +49 (0) 9572 / 72 20 469

Oliver Benthin – Tel.: +49 (0) 9572 / 72 20 465 – Fax: +49 (0) 9572 / 72 20 469

E-Mail: presse@nici.de

Printing free of charge – Specimen copy requested