Well-Camouflaged in its New Home

Looking at a fawn makes people's hearts leap for joy. NICI will enchant big and small with lovelingly designed products centred around a dear little fawn.

Altenkunstadt, 8^th Mai 2012. Akward tread, spotted fur and a schema of childlike characteristics – hardly any other forest animal enchants children and adults as much as a little fawn does. This is no news to NICI and it is therefore presenting an inquisitive little fawn with its brand-new Fawn Collection.

 In May, when the forest provides sufficient fresh nourishment, the fawns are born. Thanks to their spotted colouring, they are well-camouflaged and protected against unpleasant forest dwellers. Due to the fact that these young animals do not have an individual scent yet, they go unnoticed by their natural enemies.

 The fawn introduced by NICI looks especially cute, happily skips through the forest and says hello to the other forest dwellers curiously. As a lying plush fawn in four different sizes – from 15 to 50 cm – or as a beanbag keyring, it will accompany its new owners everywhere. The high-quality workmanship and the elaborate design of the new fawn products by NICI also convey the feeling of giving oneself or others something exceptional. The fawn will be available in well-assorted gift and toy shops, the internet, in department stores as well as the more than 30 NICI shops.

A Collection Leaving Nothing to Be Desired

The products depicting the sweet little fawn range from cuddly cushions in an appealing design, to a convenient plush wallet, a brown cellphone pouch, a plush pencil case for school and the compulsory lunch box. Two enchanting mugs for breakfast as well as a Beauties charm with a bell round off this adorable array of products.

About NICI

The NICI GmbH is one of the leading manufacturers of plush and gift articles for the entire family worldwide. Apart from famous brands such as Jolly Mäh and Wild Friends, NICI regularly offers seasonal product novelties as well as a newly developed line of baby and toddler toys. Products under well-known and popular licences such as Shaun the Sheep™ and Barbie™ round off the product portfolio. The company, which is based in Altenkunstadt in Upper Franconia in Germany, was founded in 1986 and currently employs more than 400 members of staff worldwide. The name NICI signifies highest quality, safety and appealing designs. The products of the NICI GmbH are available in more than 3.000 shops in Germany, including more than 30 special NICI shops, and are sold in over 60 countries worldwide by our partners. More detailed information is available under: www.nici.de. Please also follow NICI on Facebook: www.facebook.com/aworldoffriends.

Press contact:

NICI GmbH – Langheimer Str. 94 – D-96264 Altenkunstadt, Germany

Ralph Steinert – Tel.: +49 (0) 9572 / 72 20 460

Jutta Hempfling-Fröba – Tel.: +49 (0) 9572 / 72 20 435

E-Mail: presse@nici.de

Printing free of charge - Specimen copy requested