At long last – a horse of my own! From the NICI Horse Club

The biggest dream of all big and small girls is a horse of their own. With the new Horse Club 4 collection, NICI is presenting magical products centred around horses for all fans of these beautiful four-legged friends.

Altenkunstadt, 20^th February 2012. Almost every girl longs for a horse of her own. But a real horse also means taking on a lot of responsibility,  something that has already overexerted many a horse lover. With the new  Horse Club 4 collection by NICI, plushy compromises are easily found.

In its new Horse Club 4 collection, NICI is backing the popular horse breeds Gypsy Cob – friendly, sturdy, strikingly piebald horses with abundant feathering on the lower legs – and Friesian – even-tempered, companionable and intelligent horses with a black coat colour.

The cuddly feel paired with the unique Gypsy Cob and Friesian look of the new NICI plush horses and accessories contribute to the fact that horse fans, whether old or young, will enthusiastically search for them in well-assorted gift and toy shops, the internet, department stores as well as the more than 30 NICI shops.

From February 2012 on, a black and a piebald horse in five different sizes – from 15 cm to 80 cm – will cast their spell on their new owners as dangling plush. Whether as beanbag keyrings or extremely “attached“ as MagNICIs, the two new NICI Horse Club horses will even accompany their fans right into the riding stable. All products are made in tried and tested NICI quality and especially win over with the unique design of the branded goods company from Altenkunstadt in Upper Franconia in Germany.

Always of the party, whether in the local stable or on the go…

Numerous handy accessories are included in the extensive assortment centred around the two new NICI horses. Regardless whether on plush cushions, a cotton/plush bag, pencil cases, purses or cellphone pouches – the expressive silhouettes of both horses completely delight all horse fans. And the two horses are even present on the desk at home. On pencils, a pen holder, a folder or a mouse pad, the two of them are romping around on a pasture – this makes studying twice as fun! But the assortment is not yet complete: a writing paper set with a sticker sheet, a “My Friends“ book and a diary, photo holder, mugs and decorative Beauties are all available in the thrilling Horse Club 4 design.

NICI’s horses – it's a two horse race!

About NICI

The NICI GmbH is one of the leading manufacturers of plush and gift products for the entire family, worldwide. Apart from famous brands such as Jolly Mäh and Wild Friends, NICI offers regular seasonal product novelties, and a newly developed baby and infant toy line. Products under popular licenses like Shaun the Sheep™ and Barbie™ complete the product portfolio. NICI was founded in 1986. The NICI GmbH is based in Altenkunstadt in Upper Franconia, Germany and currently employs more than 400 members of staff, worldwide. The name NICI signifies highest quality, safety and appealing designs. In Germany, the products of NICI are available in more than 3.000 shops, including over 30 NICI owned shops, and are sold in more than 60 countries worldwide by our partners. More information is available under: www.nici.de. Follow NICI also on Facebook: www.facebook.com/aworldoffriends.

Press contact:

NICI GmbH – Langheimer Str. 94 – D-96264 Altenkunstadt, Germany

Ralph Steinert – Tel.: +49 (0) 9572 / 72 20 460 – Fax: +49 (0) 9572 / 72 20 469

Jutta Hempfling-Fröba – Tel.: +49 (0) 9572 / 72 20 435 – Fax: +49 (0) 9572 / 72 20 469

E-Mail: presse@nici.de

Printing free of charge – Specimen copy requested