Aloha from Hawaii!

NICI is introducing the summer season with cool beaver Brandon, who will rouse the travel bug in all lovers of sun, sand and the sound of the sea.

The young, bold design of the new summer collection by NICI will enchant simply everyone and really whet our appetite for the next holiday. The new product line impresses with fresh, vibrant colours and Hawaiian patterns.

All his life, Brandon, the beaver, has wanted to go surfing. Now he has fulfilled his dream by simply moving to Hawaii. He likes to hang out on the beach with his new friends Alex and Suzy or you may find him waiting for the perfect wave in the Pacific Ocean. He is so crazy about surfing that his basic instincts as a beaver sometimes break through, meaning that he bites into his surfboard because he is so enthusiastic...

Beaver Brandon is available in seven different sizes – from 15 cm to 80 cm – as dangling plush and in a lying position. Seagull Suzy presents herself as dangling plush in the sizes 15 cm and 25 cm. But the three friends will also gladly accompany you everywhere, namely as 10 cm tall bean bag keyrings. Brandon is additionally available as a magnetic animal (MagNICI).

Summery products for at home and when travelling!

All those who like it cuddly and comfortable will love the new functional travel cushion. As a small cushion bag when turned inside out, it becomes a space-saving companion on the go and on longer journeys. Alex, the funny starfish, is also very popular as a cushion. The summer team, beaver Brandon, seagull Suzy and starfish Alex, are cool and funny contemporaries whose characters are individually depicted on the products. A large beach towel and two beach bags in different designs are ideal for days at the sea or the local pool. The convenient cellphone pouch and the cool purse are also must-haves. The matching wrist pouch is ideal for safely storing keys and loose change.

The product range also includes fun summer tattoos, two mugs in a summery, sporty design, a cereal bowl and a lunchbox. The extensive assortment is rounded off by funny water bomb animals, encouraging refreshing water fights.

Perfectly equipped – ready for summer to come!

The NICI GmbH is one of the leading manufacturers of plush and gift articles for the entire family worldwide. Apart from famous brands such as Jolly Mäh and Wild Friends, the extensive product portfolio also regularly includes seasonal product novelties. The company, which is based in Altenkunstadt in Upper Franconia in Germany, was founded in 1986 and currently employs more than 400 members of staff worldwide. The name NICI signifies highest quality, safety and appealing designs. The products of the NICI GmbH are available in more than 3.000 shops in Germany, including 32 special NICI shops, and are sold in more than 60 countries worldwide by our partners.

Press contact:

NICI GmbH – Langheimer Str. 94 – D-96264 Altenkunstadt, Germany

Ralph Steinert – Tel.: +49 (0) 9572 / 72 20 460 – Fax: +49 (0) 9572 / 72 20 469

Oliver Benthin – Tel.: +49 (0) 9572 / 72 20 465 – Fax: +49 (0) 9572 / 72 20 469

E-Mail: presse@nici.de

Printing free of charge – Specimen copy requested