Ship ahoy and full speed ahead!

With exciting adventures and thrilling products promising hours of play, the pirates of the NICI GmbH will enter the nurseries of little pirates, sail the seven seas and go on treasure hunts.

Altenkunstadt, 21^th March 2011. The NICI GmbH in Altenkunstadt in Upper Franconia, Germany, is complementing its extensive collection for Spring / Summer 2011 with Capt’n John and his crew and will transform adventurous boys between 5 and 10 years of age into real pirates. 

Capt`n John, the leader of the infamous NICI Pirates Crew, is not only feared by his first mate Sam and Flint Lizzard. Rumours of his wicked and dangerous actions have spread across the oceans. Sam, the warhorse, is in charge of the dirty work on board, whereas the inquisitive Flint Lizzard is on the look-out for trouble and exciting adventures. Sailing the seven seas, they are always in search of valuable treasures and tempt fate time and time again. The cool plush pirates,  the lion Capt'n John, Sam the bear and gecko Flint Lizzard encourage fascinating role-play in the world of the NICI Pirates.

The realistically detailed pirate crew by NICI comes in three different sizes (from 15 cm to 40 cm) – standing as dangling plush or also as 10 cm tall bean bags with keyrings and as cuddly magnetic pirates. The pirate lion, pirate bear and pirate gecko are available everywhere from the end of March 2011 on, where NICI is sold  - in well-assorted gift and stationary shops, the internet, in department stores as well as the 32 NICI shops. 

Pirate Action in Nurseries, Kindergarten and at School 

The unique and cool design as well as the high NICI product quality make these three pirates indispensable for all pirate fans. A must-have for boys who love excitement and turbulent encounters! 

Whether at home, on the go, at school or in your spare time: NICI's pirates are always ready for an adventure.

In school, the three adventurers can be discovered on pencil cases. And the cool “My Friends“ book is an object of desire for all the boys in class.  The pirate-themed labels give every notebook and schoolbook a touch of adventure. On the desk at home, a figurative pencil holder in black and white with a bear pirate skull foreshadows the next adventure – namely homework! Useful accessories for this occasion are a matching notepad in size DIN A 5, a pencil, a ruler and an eraser in pirate style.

Before school, the day already begins with a real pirate breakfast with the “3 Pirates“ mug and cereal bowl. The matching lunch box can be filled with pirate delicatessen for hungry little adventurers.

Real pirate fans are also enthusiastic about the convenient “Lion“ neck pouch or the  folding “Pirate“ wallet.

The NICI GmbH is one of the leading manufacturers of plush and gift articles for the entire family worldwide. Apart from famous brands such as Jolly Mäh and Wild Friends, the extensive product portfolio also regularly includes seasonal product novelties. The company, which is based in Altenkunstadt in Upper Franconia in Germany, was founded in 1986 and currently employs more than 400 members of staff worldwide. The name NICI signifies highest quality, safety and appealing designs. The products of the NICI GmbH are available in more than 3.000 shops in Germany, including 32 special NICI shops, and are sold in more than 60 countries worldwide by our partners. More detailed information is available under: www.nici.de

Press contact:

NICI GmbH – Langheimer Str. 94 – D-96264 Altenkunstadt, Germany

Ralph Steinert – Tel.: +49 (0) 9572 / 72 20 460 – Fax: +49 (0) 9572 / 72 20 469

Oliver Benthin – Tel.: +49 (0) 9572 / 72 20 465 – Fax: +49 (0) 9572 / 72 20 469

E-Mail: presse@nici.de

Printing free of charge – Specimen copy requested