Jump into Spring

A little mishap brings the popular and adorable Jolly Mäh family by NICI two new friends on their cheerful journey to their next adventure.

Altenkunstadt, 26^th October 2010. Attention please, all fans of the Jolly Mäh sheep community! With the current Jolly Mäh 15 Collection, the NICI GmbH is introducing two new members: Gustav, the sporty billy goat, and his best friend Elsa. With unusual and humorous designs, the members of the Jolly Mäh family have acquired cult status by now. For years, new characters with  their distinctive charm have delighted the community of fans.

On time for the beginning of the new year, two new animal friends – the billy goat Gustav and the Jolly Mäh sheep Elsa – will cast their spell over the hearts of old and young. The new Jolly Mäh collection is based on cheerfulness and ease which is reflected in light colours and playful patterns in the mood of the sixties. The new products from the diverse programme are available from the beginning of January 2011 on in well-assorted gift and toy shops, the internet, department stores as well as the 33 NICI shops.

The Jolly Mähs are once again on the road with their Jolly bus and encounter Gustav, the billy goat, who rides his bike over a freshly dug molehill and falls off. Looking the worse for wear and with slightly shaky knees, the Jolly Mäh sheep bring him to his best sheep friend Elsa, who is watering her flowers. Anxious but relieved, she is happy that everything has turned out well and the two of them  unceremoniously decide to attach their caravan to the Jolly bus and to go on tour with their new friends heading towards the next adventure. Gustav, the billy goat, and Elsa, the new Jolly sheep, are available in eight different sizes - from 15 cm to 120 cm – as dangling plush and in a lying position. As 10 cm tall bean bag keychains or as magnetic plush (MagNICI), Gustav and Elsa witness every adventure.

Nature, Picnic, Sunshine!

Apart from cuddly, figure-shaped and rectangular cushions, a rucksack and a shoulder bag as well as a lunch box, a drinking bottle in a “Gustav and Elsa“ design, different mugs and the cereal bowl complete the paraphernalia for a fun outing. Of course there are also the standard accessories such as cell phone pouches, purses and neck pouches as well as plush pencil cases.

The extensive product range is rounded off by a gift set including a pencil case and a hand mirror as well as by a figure-shaped key pouch and a suitcase tag.

Old and new, tall and small, male and female fans are thrilled by the high-class Jolly Mäh products in tried and tested NICI quality as well as by the lovingly detailed and unique designs of the branded goods company from Altenkunstadt.

With these products spring invites you to numerous activities out of doors!

The NICI GmbH is one of the leading manufacturers of plush and gift articles for the entire family worldwide. Apart from famous brands such as Jolly Mäh and Wild Friends, the extensive product portfolio also regularly includes seasonal product novelties. The company, which is based in Altenkunstadt in Upper Franconia in Germany, was founded in 1986 and currently employs more than 400 members of staff worldwide. The name NICI signifies highest quality, safety and appealing designs. The products of the NICI GmbH are available in more than 3.000 shops in Germany, including 33 special NICI shops, and are sold in more than 60 countries worldwide by our partners. More detailed information is available under: www.nici.de

Press contact:

NICI GmbH • Langheimer Str. 94 • D-96264 Altenkunstadt, Germany

Ralph Steinert • Tel.: +49 (0) 9572 – 72 20 460 • Fax: +49 (0) 9572 – 72 20 469

E-Mail: ralph.steinert@nici.de

Printing free of charge ● Specimen copy requested